Hair Mask With Color, No Ammonia, No peroxide, Hair color Lasts up to 6-10 washes. WHAT IS IT? Color conditioning cream. A rinse-out acidifying treatment with a pH of 4.5-5 with direct pigments. Easy to use, Cosmetic performance/intense color, persistent color up to 6 washes, You can re-apply and tone every time as desired. Have fun with your hair.